A Perfect Fit: How Slip Helped ALDO Boost Customer Data by 25x

ALDO, a global leader in fashion footwear and accessories, generates 70% of its sales in physical stores. However, despite this significant in-store presence, ALDO lacked effective methods to identify, track or engage these shoppers beyond checkout. 

While online retail has embraced digital touchpoints for seamless personalisation and engagement, ALDO's in-store experience remained disconnected, leaving valuable shopper insights untapped.

The challenge? Bridging the gap between online and offline, enabling ALDO to capture, personalise, and grow from every in-store interaction.

Outdated tech equals invisible customers 

ALDO’s in-store customer data capture relied on two methods: store associates manually collecting emails at checkout to generate ‘PDF style’ e-receipts, or customers opting into a ‘Welcome’ journey which was disconnected from POS, leaving ALDO without any visibility into what customers bought, when, or how. This rendered the data practically useless for personalising the post-purchase experience. 

There was no seamless way to collect & track marketing permissions, leading to inconsistencies, missed opportunities, and a customer experience that fell flat after checkout. This meant that while a few hundred new customers were being acquired each month, their purchase history remained a mystery, making post-purchase personalisation impossible. 

ALDO was missing a huge opportunity to drive loyalty. To truly optimise the in-store experience, they needed a tech-driven solution that captured and connected data effortlessly, one that enabled seamless loyalty acquisition without disrupting the checkout flow or adding extra steps for staff. 

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Slip’s Digital Solution 

With a proven track record in the fashion & footwear industry, ALDO engaged Slip to transform the checkout experience. 

The implementation was just an indication of how seamless the customer experience would be, taking only 25 minutes given Slip’s compatibility with Sitoo (POS) and Klaviyo (CRM). This wasn’t just a technology shift, this was a behavioral shift. The Slip team visited the stores to train the staff, securing buy-in and setting KPI’s, ensuring the new process was fully adopted across the stores. 

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"With Slip, we’ve been able to capture customer data at scale, without adding any friction to the checkout experience. The seamless integration and real-time insights have helped us turn receipts into a powerful acquisition tool. It’s opened up a whole new way for us to connect with our customers post-purchase.”

– Ceyda, Business Director at ALDO UK (Landmark International)

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By integrating Slip’s digital receipt technology, ALDO turned an outdated, manual system into a seamless, data-driven solution. Gone are the days of relying on staff to ask for email addresses at checkout, introducing friction, human error, and missed opportunities. With Slip powering 50% of all in-store transactions, customer data is now captured in real-time and instantly integrated into ALDO’s CRM, without slowing down the checkout process. 

The results speak for themselves. Loyalty sign-ups skyrocketed, growing more than twentyfold since Slip was introduced. On top of that, 92% of digital receipts sent included a marketing opt-in, giving ALDO a high-intent, direct channel to engage customers well beyond the store. 

This isn’t just about digital receipts; it’s about redefining retail engagement. Together, ALDO and Slip have created a fully omnichannel experience across both in-store and online, where every transaction opens a new opportunity to engage with customers and increase revenue. 

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About ALDO: Footwear trendsetters 

Founded in 1972, ALDO is a global leader in fashion footwear and accessories, with stores across more than 100 countries. Known for blending style, comfort, and accessibility, ALDO has built a legacy of trend-driven design and customer-first innovation. With a strong commitment to ethical sourcing and sustainability, ALDO continues to step forward as a brand that balances fashion-forward thinking with responsible business practices. 

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About Slip: Revolutionising retail engagement one receipt at a time 

Slip transforms receipts into powerful engagement tools for retailers. By innovating the way transactions are recorded and utilised, Slip helps businesses like ALDO unlock new levels of customer insight and loyalty, fostering a more connected and sustainable shopping experience.